12. The word "indispensable" in the first line means_________.

A. impossible　　B. essential　　C. advisable　　D. available 

13 Which of the following statements is not true?

A. The relationship between market investigation and sales promotion is just as that of the lips and teeth.

B. It is impossible to succeed in selling a product without market investigation.

C. There are various ways of making market investigation.

D. Production goes before market investigation. 

14. Making market investigation is very important because_________.

A. in market, goods on sale are numerous      B. every producer is facing keen competition

C. it can greatly promote sales               D. all of the above

15. All the following are channels to get market information except _________.

A. to have commercial counselor’s office of our embassies stationed abroad

B. to promote the quality of our own products

C. to send trade groups abroad every now and then

D. to have face-to-face talks with foreign businessmen

Part Ⅱ  Vocabulary and Structure (30%)

Directions: In this part there are 30 incomplete sentences. For each sentence there are four choices marked A, B, C and D. Choose the ONE answer that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center.

16.In arithmetic the rules of addition are basic, and all the other rules are built on this __________.

A. basis                         B. bases                       C. base                         D. basises

17.Then the speaker __________ the various factors leading to the present economic crisis.

A. went for                    B. went after                 C. went into                  D. went on

18.Cake __________ of flour, sugar, egg and some other ingredients.

A. contained                  B. consists                    C. includes                   D. composed

19.Mr. Tyler asked his son to pay more __________ to his study.

A. notice                       B. attraction